Hierarchy Video
From what I gathered.. it is important for design purposes to use different values like contrast, scale and color to create a Hierarchy, information that is most important to least important, for the consumer. A good composition is easily read and understood. You want the readers eyes to travel along the page and understand the message that the producer is trying to convey.
There are many variables to adjust to create an visually exciting typographic design, text type, typographic color, fonts and stroke widths. I learned that letting or spacing of letters is important not to create widows and orphans.
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