Margo Chase is a graphic designer that grew from one genre of design work and
expanded her design firm (Chase Design Group) through dedication and networking. Utilize a work space creatively for open flow of
communication is great for collaboration. Even though the internet is a great resource for references,
books are still very important source of inspiration: some of which doesn't exist on the web.
Margo chase started her career in the music industry
creating album/cd covers, eventually networking within the industry to achieve
more work, however it limited her business growth. A big part of design is lettering/typography, which can be
done early in a free lance career. Before advancement in computer technologies graphic design
was created by hand. A well versed designer should have hand and computer
skills. A designer should have a strong sense of self as a designer
then eventually incorporate outside influences and other skills Designer should be careful not to design for oneself but to
design for the consumer through Branding. Having a definite profile of what the
consumer is envisioning leads to greater design that is special for that
consumer. Great design comes from being given a problem and creating
creative solutions within certain restrictions, either from the consumer or the
actual physical medium like packaging to achieve the final solution.
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